Changing Our World With a Digital Transformation: A Conversation with Khaled Ismail

With rapid digitalization in this new era, businesses have been adapting faster than anyone could have anticipated. This widespread use of technology presents opportunities for businesses across the world as people become more accustomed to using digital platforms in their everyday lives. Recently, Francesco Rulli, Global CEO of Querlo, spoke with Khaled Ismail, Vice President of Communications for Europe, Central Asia, Middle East, and Africa, at Tetra Pak about the challenges and opportunities of the covid and post covid era, as well as the role of Artificial Intelligence in the future.

Tetra Pak is a multinational food processing and packaging solutions company that works closely with customers and suppliers to provide safe and environmentally sound products. Tetra Pak is one of the three companies in the Tetra Laval group, a privately held corporation formed in Sweden. The company is currently the largest food packaging company in the world, operating in over 160 countries. In addition to working at Tetra Pak for almost 18 years, Khaled is also the Chairman of The Marketing Society in the Middle East. In 2019 he published a book, This Is What Tickles Me, in which he reflects on how we think as individuals and learn from those experiences. 

Khaled began by discussing the challenges of the pandemic, noting that we have learned many lessons as individuals while being quarantined in our homes. These lessons include our personal patience while in lockdown, the importance of social interaction both in our professional and personal lives, and specifically for businesses, a new level of understanding of what a crisis looks like and how to adjust the company’s crisis management policies. However, covid presented many opportunities in the business world as companies began doing all of their business remotely. E-commerce was something that many companies didn’t need prior to covid, and as Khaled mentioned, the growth of e-commerce in the past 3 months is equivalent to what was anticipated to take 10 years. E-learning is also a new tool that provides many opportunities for students who want to enroll in classes at school or universities that they physically are unable to attend. In addition, digitizing health care is something that many professionals are working to accomplish so people can regulate certain symptoms at home rather than constantly having to go to a doctor. 

Looking to the future, Artificial Intelligence is a tool that will become very useful to companies. Khaled described how it had previously been thought of as a black box because nobody really knew what it was or how it worked. However, with the pandemic and the digital transformation that followed, it is now becoming more widespread. The benefits of AI include deep learning to find solutions to problems faster, no personality conflicts, which will allow a job to get done faster, and cost efficiency due to predictive maintenance. The only fear that Khaled has is that if AI becomes too intelligent, it could begin making decisions on it’s own that go against what it was programmed to do.

Creating a Digital Health Strategy in this New Era: A Conversation with Matthew Park

As covid rapidly spread across the country, companies struggled as they had to shift completely to working remotely. With the pandemic came a digital transformation that many had not been prepared for and had to work tirelessly to figure out how to continue business in these extraordinary conditions. Recently, Francesco Rulli, Global CEO of Querlo, spoke with Matthew Park, General Manager of North America at Dacadoo, about the challenges and opportunities during the pandemic and in the post-covid era, as well as the role of Artificial Intelligence in the future. 

Dacadoo is a Zurich-based technology company that is working to drive digital transformation in healthcare. The company works mostly with the insurance sector, such as life insurers and health insurers, to provide digital engagement strategies and risk quantification. It combines mobile technologies, social networking, gamification, AI, and big data analytics to help their users improve their health and wellbeing.

One of the biggest challenges that Dacadoo faced  as covid struck was the change in the sales process and how they were going to adapt. Their main marketing method had been attending conferences, where they would have speaking roles and meet people, but that was not possible during the pandemic. Therefore, they had to shift that budget to digital media, which they didn’t have at the time. Matt described how they had to create new digital platforms and schedule webinars, which became difficult as they had to compete with hundreds of other companies trying to hold webinars at the same time. Their sales cycle also started to slow down as big companies like the life and health insurers that Dacadoo does business with don’t want to spend too much while they aren’t sure yet how the pandemic is going to affect them. 

Despite all the difficulties that covid has created, it has also created an awareness of why companies need to have a digital health strategy. Matt spoke about how the pandemic will actually kick-start many companies into a faster platform acquisition process. He believes there are going to be many opportunities in the future in this new digital era.

When asked about the role of AI, Matt discussed how it is a very important part of their platform as it ingests real-time data from users. They collect up to 100 data points about people’s health through wearables and through their app. The digital coach is what pulls all the information together in a database and then uses AI to understand a person’s health and how it’s evolving. One very important aspect of their app is that with the use of AI, they are able to make the app more personalized as they are able to have conversations with users about their health so they can make improvements.

To learn more about Dacadoo and its services, you can visit their website or email Matt at  

Searching for the Silver Linings in the New Era: A Conversation with Shawn O’Neal

What are the challenges and opportunities of the post-COVID era? What is the role of Artificial Intelligence in the future? Shawn O’Neal, CEO of Gain Theory North America, shared his responses to these questions in an interview with Francesco Rulli, Global CEO of Querlo.

Gain Theory is a global marketing effectiveness consultancy that brings together data, analytics, tech solutions, and insights to maximize marketing value for its clients. Present in six different continents, the company’s goal is to empower informed marketing decisions. 

Currently, this country is in an economic and social downturn. Shawn discussed how people have described the environment we are living through as similar to the Great Depression, the 1918 flu pandemic, and a social revolution all at one time. However, it is still important to look for silver linings through all these changes. Opportunities include new business models, new tools, and new ways of looking at the world post-COVID, which include people’s habits, their shopping, how much information is available to them on the internet and more. 

When asked about the role of AI, Shawn talked about how the country has already been on a journey with AI for many years, but the pandemic has accelerated this digital era. Data is growing and is providing Shawn and his company with more fuel to use AI that historically wouldn’t have been possible. People are now spending much more time online which simutalenly creates new habits that AI could learn. 

In the future, AI could become a very useful tool to speed up the way business models and tools measure a company’s data. This includes using AI to get diagnostics and prioritizing data so that employees can get those insights faster. 

To learn more about Gain Theory, you can visit their website at or reach Shawn at or through LinkedIN.

Guiding Companies in a Digital Era: A Conversation with Kyle Robichaud

In continuation of Querlo’s interview series, Francesco Rulli, Global CEO of Querlo, spoke with Kyle Robichaud, Sr. Director of Digital Strategy Consulting at Cognizant, about the post-COVID era and the role of Artificial Intelligence in the future.

Cognizant Consulting is a multinational corporation that provides IT, consulting, and business process outsourcing services to its clients. Their main areas of expertise include digital engineering, data analysis, AI, and cloud. Cognizant’s goal is to guide its clients through a digital transformation by helping them to envision, build, and run more innovative and efficient businesses.

Kyle believes that the more significant challenges of these past few months and as we approach the post-COVID era are for the companies who have  not yet put their digital strategies to the forefront. By this, he means, they haven’t begun their digital transformation and are now struggling to enable their remote workforce in today’s climate. However, the way that Cognization delivers digital strategy allows companies to make this shift quickly. A digital transformation allows them to rethink the whole experience for their customers and employees, as well as figure out what’s truly needed to be successful in today’s market.

Looking ahead to the post-COVID era, Kyle envisions three different scenarios that AI can help enhance and streamline many businesses. The first is to use AI to ensure that companies are managing their cloud as best as possible to keep costs under control and limit any possible interruptions for their customers. The second scenario focuses on the large amounts of data coming in through IoT and how AI could look at the data and both identify and trigger reactions to certain problems. The third scenario is for businesses to utilize AI to test out potential ways that end-users might use applications before the applications go live. 

To learn more about Cognizant Consulting and their services, you can reach Kyle Robichaud through LinkedIN.

Moving the Masses Online: A Conversation with Rustam Mavlanov

In continuation of Querlo’s interview series, Francesco Rulli, Global CEO of Querlo, spoke with Rustam Mavlanov, CEO of Synergy Group New York, about the challenges and opportunities that COVID has created for his company, as well as the role of Artificial Intelligence in the future. 

Synergy Global Forum is one of the world’s premier business events, allowing professionals and entrepreneurs in North America, Europe, and Asia to learn, network, and share. Rustam and his colleagues specifically organize the forums in the U.S. He also has a company called Synergy Global 3 that helps manufacturers from different countries sell products in online American marketplaces. 

Rustam was directly affected by the COVID-19 outbreak as his company organizes offline business forums that have had up to 26,000 people in attendance. With this new exclusively digital era, the company has had to completely change its strategy. While they postponed some of the forums, they began holding many online through a new platform called Synergy Online. Rustam described it as being more than a forum where you have to buy tickets to attend, but rather a platform where a person can subscribe and every week they can watch one of the keynote speakers. Some speakers they have already hosted include Nassim Taleb, Jordan Belfort, and Luc Besson. Subscribers also have access to videos of all speeches and can watch all future speeches. They are able to communicate with speakers and other people on the platform so they can still network without having to be physically present. 

Thinking about the role of AI in the future, Rustam believes it could assist him and his colleagues, as well as the keynote speakers and participants, communicate within the platform. Chats tend to become very messy as many people are trying to send messages at the same time to different people. However, chatbots might be the solution to this problem because they are able to group people based on their interests. Additionally, AI could be used to provide participants with more information about the platform and the different forums being hosted.

To learn more about Synergy Global Forum, you can visit their website at or contact Rustam at