What are the challenges and opportunities of the post-COVID era? What is the role of Artificial Intelligence in the future? Shawn O’Neal, CEO of Gain Theory North America, shared his responses to these questions in an interview with Francesco Rulli, Global CEO of Querlo.
Gain Theory is a global marketing effectiveness consultancy that brings together data, analytics, tech solutions, and insights to maximize marketing value for its clients. Present in six different continents, the company’s goal is to empower informed marketing decisions.
Currently, this country is in an economic and social downturn. Shawn discussed how people have described the environment we are living through as similar to the Great Depression, the 1918 flu pandemic, and a social revolution all at one time. However, it is still important to look for silver linings through all these changes. Opportunities include new business models, new tools, and new ways of looking at the world post-COVID, which include people’s habits, their shopping, how much information is available to them on the internet and more.
When asked about the role of AI, Shawn talked about how the country has already been on a journey with AI for many years, but the pandemic has accelerated this digital era. Data is growing and is providing Shawn and his company with more fuel to use AI that historically wouldn’t have been possible. People are now spending much more time online which simutalenly creates new habits that AI could learn.
In the future, AI could become a very useful tool to speed up the way business models and tools measure a company’s data. This includes using AI to get diagnostics and prioritizing data so that employees can get those insights faster.