Intelligence is not about what you know but about what you don’t know.

Francesco Rulli / November 2, 2017

Companies, institutions, buildings, infrastructures, are as “smart” as their capacity to learn.

Querlo provides Artificial Intelligence solutions to empower companies to learn from people, maintain an ever-green conversation, and grow exponentially the company’s intelligence (data, skills and inspiration).

The ability of Querlo, the artificial intelligence with a 💖, to measure sentiment and emotion, allows to humanize artificial intelligence and foster an intimate relationship between humans and bots, motivating humans to educate the artificial intelligence and constantly improve.

Let me clarify, this is not just about Artificial Intelligence helping humans to have a better experience but it is about humans educating Artificial Intelligence to improve and consequently provide them with a better experience.

Does your company have a digital portal that facilitates a fluid conversation between the company and people? Or does it still rely on a static order or contact form? Today this can be done with touch screen in the lobby of a building or an airport, a voice-activated speaker, or a web-based chatbot, to mention a few options.

Can clients and employee contribute to the company intelligence sharing their stories and experience? Your company might have millions of clients but how deep is your company’s intelligence and capacity to learn from them? Facebook’s and Amazon’s success is based on their capacity to learn from people and build a compelling first-party database leveraging third party content and products. Profits come as a consequence of their intelligence, quantity and quality of data


I just spent two weeks in Dubai where I interacted with several “people” of the hospitality industry, but, because of their lack of curiosity and their obsession of their own brand, they failed to learn from me, the customer with real-life experience.

A Hotel can interact with me with touch screens located in the lobby, and learn that I am a passionate sailor and that I just raced in a regatta in Dubai, this information could be stored in their CRM (customer relationship management), and could allow the Hotel to customize my experience when I enter my room, with beautiful images of sailing races on my TV screen and an invite to sail at the Marina. At the hotel where I stayed in Dubai, I am considered a VIP client but nobody from the management took the time to engage on a genuine conversation with me, maybe it is time for them to program a truly intelligent chatbot with a 💖!

The restaurant can learn that I am originally from Tuscany and my contribution to them is an evaluation of the Extra Virgin Olive Oil quality along with the quality of their Mediterranean dishes offered on their menu. How disappointing when this week the waitress of a very nice Mediterranean restaurant failed to ask me and my guests where we are from, indeed a team of businesspeople from Italy, India and Switzerland, a true treasure of perspectives and experiences.

The coffee shop can learn from me on the ideal temperature for a cappuccino and the appropriate amount of milk and foam, including, discover the reason why it is called “Cappuccino”. The coffee should be hot while the milk and foam luck warm, Cappuccino are inspired by the colours of the clothes of the Cappuccini monks. This is not just a coffee but a true experience of cultural value.

With Querlo, those conversations can be held in the intimacy of a conversation between a person and a bot, outside the indiscreet eyes of social media, preserving the privacy of both parties, the people and the companies (bots).

  • Can a company appreciate human skills and expertise? 
  • Can a company learn and mould the experience accordingly and in real-time? 

This is what we call Conversational Marketing, Conversational Commerce, Conversational Experience, where the conversation fuels the intelligence, and the intelligence shapes the experience. 

Querlo is created by a team of passionate Italian and American consultants and technologists who empower companies and institutions to learn from humans, and get smarter with artificial intelligence “with a 💖”.

Someone very special just walked through the lobby of your building or just held your product in their hands, and your company failed to establish a conversation and learn more about who they are and what they are passionate about, this was a loss. Carpe Diem!

You must empower your company of cognitive learning artificial intelligence with a sincere interest in what people are passionate about and measuring with the attention of their sentiments and emotions to fuel an everlasting engaging conversation. 

I live my life by a simple philosophy: “If you are the smartest person in the room, you are in the wrong room!”, I believe that companies should live by the same philosophy.