What challenges and opportunities lay ahead of us in the post-COVID era? What role is Artificial Intelligence going to play in the future? These questions were discussed in an interview between Francesco Rulli, Global CEO of Querlo, and Mauro Massironi, Head of Sales at Azimut Wealth Management.
Azimut Wealth Management is the largest independent asset management company in Italy. Based in Milan, the company has branches in over 17 different countries across the world, including Brazil, Mexico, the U.S., and Turkey. The company is committed to the development, management, marketing, and distribution of asset management products and financial services aimed at private and institutional clients.
Mauro began by discussing the consequences of COVID-19 in relation to his company. The two main challenges he brought up were dealing with the zero interest rate world and the large amount of liquidity that had been put into the market. However, he is hopeful that these problems can be addressed by relying on active management and by having a skilled financial advisor to help plan and provide insight into the future of buyer behaviour aspect of investments.
Over the past 10 years, Artificial Intelligence has had a huge impact on the asset management industry. Mauro’s colleagues are now able to share large amounts of data in real time, which is something that would have been unthinkable 10 to 20 years ago. However, he still believes that financial advisors will always have a central role in the industry. By this, he means no computer or any type of digital program can replicate the personal and individual work that they do with clients. Nevertheless, AI can still be a great tool to help financial advisors better manage their relationships with their clients.