With face-to-face interaction no longer becoming possible during the pandemic, people had to search for other ways to stay connected to their friends, family, and coworkers. Recently, Francesco Rulli, Global CEO of Querlo, spoke with Aimie Ferry-Sauvaire, Co-founder of Aika, about the role of arts and culture in today’s world and how Artificial Intelligence can help communicate with people.
Founded by Aimie Ferry-Sauvaire and her partner Karen Levy, Aika is a consulting platform that connects art, tech, and Asia. The platform integrates art with a more technical approach, such as VR and holograms, to create unique strategies and experiences for their audience.
The role of art and culture is to connect people and allow for interaction. Aimie described how technology has been able to extend this connection during covid. Looking ahead, Aika is developing a virtual reality program with headsets to bring to senior homes because they don’t physically have access to this art.
Artificial Intelligence is a great tool that adds to the concept of spreading culture and allowing more people to have access. Younger audiences especially need a new, more interactive way of learning about culture and AI provides this experience. It is also a way for a museum or institution to reach a larger variety of people.