There are some factors that can affect your chat SEO (Search Engine Optimization): the name of your chat, the Custom URL and the Meta tags.
The name of your chat affects your chat SEO.
Please read Chat Options to learn how to set up the name of your chat.
(2) Custom URL
The Custom URL affects your chat SEO.
Please read Chat Options to learn how to set up the Custom URL of your chat.
(3) Meta tags
Adding Meta Description to a chat to increase SEO value.
Click the “Customize” button on the left side of the page to access the “Chat Customization” form.
The “Chat Customization” form appears. In the “SEO” section you can write a Meta description for a chat.